Inspired by Annie's: Let's Elevate Your Marketing
Event Details
Date
April 5, 2022
April 12, 2022
April 19, 2022
April 26, 2022
Time
11:30am - 1pm
Location
Zoom
Host
CCE Broome County
Laura Biasillo
607-584-5007
email Laura Biasillo
This series will take place on Tuesdays in April (5th, 12th, 19th & 26th), from 11:30am-1pm - allowing for participation during flexible lunchtime hours. Annie's Project is taught by trained facilitators and is designed for farm women who have been in farming, or agri-business, or part of the food system for three to five years, and want to develop their understanding, interpretation, and opportunities in sustainable agriculture. Annie's Project gives farm women the opportunity to learn from female agricultural professionals and network with other women in similar situations.
Inspired by Annie's Project - Let's Elevate Your Marketing will take participants through a four week journey addressing all aspects of their farm marketing. By the end of the four weeks participants will --
- Learn how to conduct a brand audit of their farm or business and make updates/changes based on the audit
- Create a marketing strategy statement which reflects their target customer
- Create a social media strategy which meets their business goals
- Understand and evaluate which e-commerce platform makes the most sense for their farm, or products
- Learn to take great pictures
- Understand how targeted communication pieces can help meet their goals
The cost is $60 for the four-part series and registration is limited to enhance group discussions. Sessions will not be recorded. The cost includes copies of all presentations and worksheets, and support from a variety of community partners. To register, click here. For more information, contact Laura Biasillo at lw257@cornell.edu.
Dairy
Livestock
Forages
Grains
Upcoming Events
Labor Roadshow VIII
December 11, 2024
December 13, 2024
December 17 - December 18, 2024 : Labor Roadshow VIII
Two in-person locations to choose from, along with a virtual option. Join them in navigating agricultural labor issues, connecting on common challenges, and exploring possible solutions.
2025 Dairy Day
January 7, 2025 : Dairy Day - Hamilton
Hamilton, NY
New Location! Lunch Included!
January 8, 2025 : Dairy Day - Ballston Spa
Ballston Spa, NY
Lunch Included!
Corn & Soybean Day
January 14, 2025 : Corn & Soybean Day - Hamilton
Hamilton, NY
New Location! Lunch included!
January 15, 2025 : Corn & Soybean Day - Ballston Spa
Ballston Spa, NY
New Location! Lunch included!
Announcements
Sign Up for Our Weekly E-Newsletter
We send out a bi-weekly e-newsletter that has announcements, upcoming programs, and opportunities for you! Registration is quick, easy, and free. Click here to sign up today!Document and Share Storm Damage
Mother nature has really been difficult over the last few days. Significant damage has been seen throughout NYS. Please let us know what types of damage your farm may have sustained during this time. This could be in the form of property damage, lost power, milk dump due to lost power, loss of livestock, loss of stored feed or growing crops.Farms are encouraged to DOCUMENT AND SHARE any impacts the weather may have had on their home or business. This could include structure damage, crop loss, inventory loss due to power outages, damage to equipment or fencing, and more.
If your farm experienced any sort of damage, please reach out to any of the folks listed below (or all of them). The more impact information that is collected, the greater the likelihood of a disaster declaration which can bring vital emergency support and awareness. The CNYDLFC Team will continue to collect detail and submit to NYSDAM and the EDEN network.
Reporting Weather Related Impacts (For your home or farm business)
- First, ensure that all the people and animals on your farm are safe, and that there aren't any unsafe working conditions created because of the weather (check your structures!). If there's an emergency, call 911 - don't try to manage it all on your own.
- Second, document all negative weather impacts for your farm and their estimated financial cost. Take photos, make estimates, and put it all in a safe place.
- Reach out to your insurance providers - farm, vehicle, crop, etc. to initiate the claim process as needed.
- Then, share your farm's damage with any (or all) of the ag support agencies listed below. We all work together to collect storm damage information and funnel it up to Ag and Markets which can initiate a natural disaster declaration.
Your local Cornell Cooperative Extension Association Office.
- Chenango: 607-334-5841
- Fulton/Montgomery: 518-853-2135
- Herkimer: 315-866-7920
- Madison: 315-684-3001
- Otsego: 607-547-2536
- Schoharie: 518-234-4303
- Saratoga: 518-885-8995
Any of our CNYDLFC Team members (calls/emails/texts/site visit requests all ok)
Your county USDA/FSA service center.
Your county farm bureau manager
Please let us know how we can help you.
- Erik Smith: 315-219-7786
- Daniela Gonzalez: 315-749-3486
- Ashley McFarland- 315-604-2156
Your county USDA/FSA service center.
- Chenango: 607-334-3231
- Fulton/Montgomery: 518-853-4015
- Herkimer: 315-866-2520
- Madison:315-824-9076
- Otsego: 607-547-8131
- Schoharie: 518-295-8600
- Saratoga: 518-692-9940
Your county farm bureau manager
- Region 3: Bailey Coon: 518-937-0566
- Region 5: John Wagner: 315-761-9770
- Region 6: Natally Batiston: 518-937-0269
- Region 7: Todd Heyn: 518-431-9338
Please let us know how we can help you.
Cash Rent and Custom Harvest Survey
To date, there is limited information available about rental rates and fees for crop harvesting. Farms can use this valuable information for their farm business planning to help improve decision making and profitability.The data that is collected, and the subsequent reports/findings/resources will be helpful for all of us to answer that call of "What's the average rental rate in my area?" and "How much do people charge to combine oats?"
Farmers Can Join MeatSuite For Free!
MeatSuite.com is a free resource provided by Cornell University where NY meat farmers can create a farm profile and list their bulk (wholes, halves, quarters) and bundled (i.e. Grilling Bundle) meat products.Why should farmers join?
1. It's free and easy!
2. Connect with more local customers. In the past year the MeatSuite.com farm directory had 8,300 visits from New York consumers. Farm profiles get as many as 25 views per month from potential local customers. We also spotlight MeatSuite farms on social media and bring attention and purchases to farms through highlights and giveaways.
How do I join?
Farmers can visit https://www.meatsuite.com/farmers/ to create a free farm profile. You must list at least one product for your farm's profile to go live. You'll also have access to Cornell's free Meat Price Calculator, a helpful tool for pricing your meat to make a profit.
While you're on MeatSuite, check out the "Creating Consumer-Friendly Bulk Meats" publication on the log-in page. It has tips on how to create bulk meat products that are easier for first-time buyers to say "yes" to.
If you have any questions as you create your farm profile or products, we're here to help! Please email Matt LeRoux at mnl28@cornell.edu.