Digital Agri-Marketing
Event Details
Date
April 12, 2021
April 26, 2021
May 10, 2021
Time
6:30pm - 8pm
Location
Zoom
Cost
Bundle: Includes All 3 Weeks : $25.00
(addl attendee $25.00 ea.)
April 26: E-Commerce, Website Payments, FB Marketplace : $10.00
(addl attendee $10.00 ea.)
May 10: Content Creation and How to Use Its Features : $10.00
(addl attendee $10.00 ea.)
Host
Central New York Dairy and Field CropsMarketing has transitioned from traditional methods to incorporating integrated online platforms. This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:
Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison Registration ends April 11.
Week 2: April 26 - E-Commerce (Meat Suite, Barn to Door, Shopify), Website payments (Stripe, PP, Venmo) FB Marketplace - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida. Registration ends April 25.
Week 3: May 10 - Content Creation: Telling your story with photos, video, graphics and words, and knowing what channels best amplify each content type; using keywords and hashtags to shape your storytelling and reach your audience. - Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE. Registration ends May 9.
This class will run every other week beginning on 4/12 from 6:30-8:00pm. The cost is $25 for all 3 sessions (ends April 11) or $10/per session per registration.
Upcoming Events
New York State Fiber Conference
June 9, 2024
Bouckville, NY
Theme for this year: Quality Matters
Announcements
Cash Rent and Custom Harvest Survey
To date, there is limited information available about rental rates and fees for crop harvesting. Farms can use this valuable information for their farm business planning to help improve decision making and profitability.Farmers Can Join MeatSuite For Free!
MeatSuite.com is a free resource provided by Cornell University where NY meat farmers can create a farm profile and list their bulk (wholes, halves, quarters) and bundled (i.e. Grilling Bundle) meat products.Why should farmers join?
1. It's free and easy!
2. Connect with more local customers. In the past year the MeatSuite.com farm directory had 8,300 visits from New York consumers. Farm profiles get as many as 25 views per month from potential local customers. We also spotlight MeatSuite farms on social media and bring attention and purchases to farms through highlights and giveaways.
How do I join?
Farmers can visit https://www.meatsuite.com/farmers/ to create a free farm profile. You must list at least one product for your farm's profile to go live. You'll also have access to Cornell's free Meat Price Calculator, a helpful tool for pricing your meat to make a profit.
While you're on MeatSuite, check out the "Creating Consumer-Friendly Bulk Meats" publication on the log-in page. It has tips on how to create bulk meat products that are easier for first-time buyers to say "yes" to.
If you have any questions as you create your farm profile or products, we're here to help! Please email Matt LeRoux at mnl28@cornell.edu.