Beef Corp Reputation Management Training
Event Details
Date
March 1, 2022
March 8, 2022
March 15, 2022
March 22, 2022
Time
7pm-8pm
Location
Zoom
Host
New York Beef Council
Chrissy Claudio
email Chrissy Claudio
New York Beef Checkoff Offers Virtual Beef Corps Training
"Reputation Management Series empowers beef producers to share their story with consumers"
Rome, NY (January 2021)— Throughout March the New York Beef Checkoff(NYBC) will host a weekly virtual training that will assist participants in developing their knowledge and confidence in reputation management for the beef industry. Beef Farmers, Industry Representatives, or Youth over 16 years old who are interested in gaining new skills and confidence in promoting beef are urged to participate.
Over the last few years NYBC has educated and empowered over 70 beef producers, but we need more! With over 19 million consumers in New York, the more producers protecting the beef industry's reputation the better! Support your industry with our help and resources! Prior graduates of the trainings are encouraged to nominate fellow beef producers by emailing their information to Chrissy Claudio at CClaudio@nybeef.org.
Weekly trainings will be held from 7:00 PM- 8:00 PM via ZOOM
- Tuesday, March 1: Start With Why
- Tuesday, March 8: Mastering Beef Advocacy
- Tuesday, March 15: Communicating the 2 Cs
- Tuesday, March 22: Sharing Your Story
Registered Participants Will Receive:
Workshop materials, Start With Why Book by Simon Sinek, Beef SWAG, NY Team Beef Jacket, support for future advocacy efforts, and fall Top of the Class Training!
Dairy
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Theme for this year: Quality Matters
Announcements
Cash Rent and Custom Harvest Survey
To date, there is limited information available about rental rates and fees for crop harvesting. Farms can use this valuable information for their farm business planning to help improve decision making and profitability.Farmers Can Join MeatSuite For Free!
MeatSuite.com is a free resource provided by Cornell University where NY meat farmers can create a farm profile and list their bulk (wholes, halves, quarters) and bundled (i.e. Grilling Bundle) meat products.Why should farmers join?
1. It's free and easy!
2. Connect with more local customers. In the past year the MeatSuite.com farm directory had 8,300 visits from New York consumers. Farm profiles get as many as 25 views per month from potential local customers. We also spotlight MeatSuite farms on social media and bring attention and purchases to farms through highlights and giveaways.
How do I join?
Farmers can visit https://www.meatsuite.com/farmers/ to create a free farm profile. You must list at least one product for your farm's profile to go live. You'll also have access to Cornell's free Meat Price Calculator, a helpful tool for pricing your meat to make a profit.
While you're on MeatSuite, check out the "Creating Consumer-Friendly Bulk Meats" publication on the log-in page. It has tips on how to create bulk meat products that are easier for first-time buyers to say "yes" to.
If you have any questions as you create your farm profile or products, we're here to help! Please email Matt LeRoux at mnl28@cornell.edu.