Inspired by Annie's: Let's Elevate Your Marketing
Event Details
Date
April 5, 2022
April 12, 2022
April 19, 2022
April 26, 2022
Time
11:30am - 1pm
Location
Zoom
Host
CCE Broome County
Laura Biasillo
607-584-5007
email Laura Biasillo
This series will take place on Tuesdays in April (5th, 12th, 19th & 26th), from 11:30am-1pm - allowing for participation during flexible lunchtime hours. Annie's Project is taught by trained facilitators and is designed for farm women who have been in farming, or agri-business, or part of the food system for three to five years, and want to develop their understanding, interpretation, and opportunities in sustainable agriculture. Annie's Project gives farm women the opportunity to learn from female agricultural professionals and network with other women in similar situations.
Inspired by Annie's Project - Let's Elevate Your Marketing will take participants through a four week journey addressing all aspects of their farm marketing. By the end of the four weeks participants will --
- Learn how to conduct a brand audit of their farm or business and make updates/changes based on the audit
- Create a marketing strategy statement which reflects their target customer
- Create a social media strategy which meets their business goals
- Understand and evaluate which e-commerce platform makes the most sense for their farm, or products
- Learn to take great pictures
- Understand how targeted communication pieces can help meet their goals
The cost is $60 for the four-part series and registration is limited to enhance group discussions. Sessions will not be recorded. The cost includes copies of all presentations and worksheets, and support from a variety of community partners. To register, click here. For more information, contact Laura Biasillo at lw257@cornell.edu.
Upcoming Events
New York State Fiber Conference
June 9, 2024
Bouckville, NY
Theme for this year: Quality Matters
Announcements
Cash Rent and Custom Harvest Survey
To date, there is limited information available about rental rates and fees for crop harvesting. Farms can use this valuable information for their farm business planning to help improve decision making and profitability.Farmers Can Join MeatSuite For Free!
MeatSuite.com is a free resource provided by Cornell University where NY meat farmers can create a farm profile and list their bulk (wholes, halves, quarters) and bundled (i.e. Grilling Bundle) meat products.Why should farmers join?
1. It's free and easy!
2. Connect with more local customers. In the past year the MeatSuite.com farm directory had 8,300 visits from New York consumers. Farm profiles get as many as 25 views per month from potential local customers. We also spotlight MeatSuite farms on social media and bring attention and purchases to farms through highlights and giveaways.
How do I join?
Farmers can visit https://www.meatsuite.com/farmers/ to create a free farm profile. You must list at least one product for your farm's profile to go live. You'll also have access to Cornell's free Meat Price Calculator, a helpful tool for pricing your meat to make a profit.
While you're on MeatSuite, check out the "Creating Consumer-Friendly Bulk Meats" publication on the log-in page. It has tips on how to create bulk meat products that are easier for first-time buyers to say "yes" to.
If you have any questions as you create your farm profile or products, we're here to help! Please email Matt LeRoux at mnl28@cornell.edu.