Inspired by Annie's: Let's Elevate Your Marketing




Event Details

Date

April 5, 2022
April 12, 2022
April 19, 2022
April 26, 2022

Time

11:30am - 1pm

Location

Zoom

Host

CCE Broome County

Laura Biasillo
607-584-5007



This series will take place on Tuesdays in April (5th, 12th, 19th & 26th), from 11:30am-1pm - allowing for participation during flexible lunchtime hours. Annie's Project is taught by trained facilitators and is designed for farm women who have been in farming, or agri-business, or part of the food system for three to five years, and want to develop their understanding, interpretation, and opportunities in sustainable agriculture. Annie's Project gives farm women the opportunity to learn from female agricultural professionals and network with other women in similar situations.

Inspired by Annie's Project - Let's Elevate Your Marketing will take participants through a four week journey addressing all aspects of their farm marketing. By the end of the four weeks participants will --

  • Learn how to conduct a brand audit of their farm or business and make updates/changes based on the audit
  • Create a marketing strategy statement which reflects their target customer
  • Create a social media strategy which meets their business goals
  • Understand and evaluate which e-commerce platform makes the most sense for their farm, or products
  • Learn to take great pictures
  • Understand how targeted communication pieces can help meet their goals

The cost is $60 for the four-part series and registration is limited to enhance group discussions. Sessions will not be recorded. The cost includes copies of all presentations and worksheets, and support from a variety of community partners. To register, click here. For more information, contact Laura Biasillo at lw257@cornell.edu.




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Dairy

Dairy

Livestock

Livestock

Forages

Forages

Grains

Grains

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Announcements

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Lycorma delicatula, or Spotted Lanternfly (SLF), is an invasive plant hopper from Asia and is an agricultural pest. In the United States, it was first found in Pennsylvania in 2014. Spotted Lanternfly has been found in New York State on Staten Island, all New York City boroughs, Long Island, Port Jervis, Sloatsburg, Orangeburg, Ithaca, Binghamton, Middletown, Newburgh, Highland, and the Buffalo area. SLF threatens the agriculture and forestry industries, and is also a nuisance pest. The nymphs and adults feed on over 70 different plants, but is especially detrimental to grapes, a black walnut, hops, maple trees and apples. New York State Ag and Markets supported CCE efforts to help bring awareness to communities and we developed this Public Service Announcement and would appreciate you sharing it with your member lists. 



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See the Livestock Program Work Team website for news, upcoming programs, and NYS Slaughterhouse Map.