Profitable Meat Marketing
Event Details
Date
April 27, 2022
Time
5pm - 7pm
Location
CCE Otsego County
123 Lake St
Cooperstown, NY 13326
Cost
Attendee : $5.00
(addl attendee $5.00 ea.)
Host
Central New York Dairy and Field CropsAshley McFarland
315-604-2156
email Ashley McFarland
Learn marketing techniques and how to use the NEW Cornell Meat Pricing Tool to develop prices that deliver a profit in every channel.
Presented by: Matt LeRoux, Extension Associate, Cornell University
Matt has over 20 years of experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price Calculator.
Upcoming Events
New York State Fiber Conference
June 9, 2024
Bouckville, NY
Theme for this year: Quality Matters
Announcements
Cash Rent and Custom Harvest Survey
To date, there is limited information available about rental rates and fees for crop harvesting. Farms can use this valuable information for their farm business planning to help improve decision making and profitability.Farmers Can Join MeatSuite For Free!
MeatSuite.com is a free resource provided by Cornell University where NY meat farmers can create a farm profile and list their bulk (wholes, halves, quarters) and bundled (i.e. Grilling Bundle) meat products.Why should farmers join?
1. It's free and easy!
2. Connect with more local customers. In the past year the MeatSuite.com farm directory had 8,300 visits from New York consumers. Farm profiles get as many as 25 views per month from potential local customers. We also spotlight MeatSuite farms on social media and bring attention and purchases to farms through highlights and giveaways.
How do I join?
Farmers can visit https://www.meatsuite.com/farmers/ to create a free farm profile. You must list at least one product for your farm's profile to go live. You'll also have access to Cornell's free Meat Price Calculator, a helpful tool for pricing your meat to make a profit.
While you're on MeatSuite, check out the "Creating Consumer-Friendly Bulk Meats" publication on the log-in page. It has tips on how to create bulk meat products that are easier for first-time buyers to say "yes" to.
If you have any questions as you create your farm profile or products, we're here to help! Please email Matt LeRoux at mnl28@cornell.edu.